Engaging Employees in Their Health and Wellness
Well-being is the ability of individuals to address normal stresses, work productively, and realize one’s highest potential.1 Research shows that employees in good health are more likely to deliver optimal performance in the workplace. Healthy employees not only have better quality of life, they also benefit from having a lower risk of disease, illness, and injury, as well as increased work productivity and a greater likelihood of contributing to their communities.
Beyond helping workers uphold work-life balance and improve overall health, organizations are exploring additional wellness benefits such as recognition, paid time off, leadership training, and community volunteer projects that improve both well-being and overall engagement in the workplace.
Employee Engagement in Workplace Wellness
Wellness program engagement is about more than just showing up at a health screening or other activity to receive an incentive or avoid a financial penalty. Although participation is necessary to be engaged, employees do have to be engaged to participate. Engagement involves creating and maintaining a sincere interest and involvement in living a healthy life—at home and at work. Workplace wellness programs are only as effective as the proportion of employees who are truly engaged in the program.
Although industry leaders and researchers vary in their definition of wellness program engagement, engagement is commonly viewed as the level of enrollment and sustained participation in a program. This includes:
Wellness events (e.g., walking, nutrition, resilience programs).
Services (e.g., screening, health coaching).
Resources (e.g., online assessments, learning modules, training programs).
Active participation in these offerings results in employees making healthy decisions (e.g., choosing healthy foods, quitting tobacco, exercising regularly, managing stress). Engagement also includes employee input and involvement in the design and execution of the wellness program.
Achieving Wellness Program Engagement
According to the Gallup Organization, “Companies are most successful at creating a culture of well-being when they provide managers with the right tools for a holistic, multifaceted approach.”
Organizations can develop a comprehensive culture of health and well-being for their employees. They can not only address individuals’ health risk factors, but also organizational factors such as:
Relationship to the work environment.
Training and leadership.
Corporate values.
They can tailor program offerings to create value for participants and the organization. Surveys on needs and interests, interviews, and focus groups are good ways to understand what is important to employees. Employers also can learn what kind of rewards, from water bottles to gift cards, might be good incentives for employees to attend an event or take a survey. They also can gain insight into what might motivate employees to make changes for a healthier lifestyle.
Communication is key to successful employee engagement.5 Organizations can benefit from focus groups that provide information on the best methods and frequency of communication and marketing.
Increasing program engagement requires different strategies to involve employees. Consider the following examples of ways to help employees participate and sustain involvement in workplace wellness while improving overall health.
Ways to Engage Employees in Elements of a Comprehensive Worksite Wellness Program
Step 1: Design & Analyze
Seek and support employees’ input and participation in:
Creating a wellness committee.
Developing an employee needs and interest survey.
Using interviews and focus groups.
Completing an employee needs and interests survey.
Securing leadership support.
Developing a strategic communications plan.
Reviewing and designing a benefits plan.
Completing a work site health evaluation.
Conducting an organizational policy review.
Prioritizing staffing, program materials, data system, recognition, and incentives to develop the budget.
Identifying community partners in health.
Identifying measures for program evaluation.
Step 2: Implement
Work with employees to:
Create a program accessible to employees and family members—on-site, online, and by phone.
Provide programs that are low cost and affordable to the workers.
Communicate the program offerings through numerous channels (e.g., e-mail, posters, website, newsletters, postcards).
Create a healthy environment (e.g., tobacco-free workplace and healthy meeting and vending policies, walking trails, on-site physical activity options).
Offer team and individual programming (e.g., challenges, education sessions).
Connect with a health coach, team leader, or others.
Demonstrate leadership support and encouragement in wellness opportunities.
Step 3: Evaluate Success
Work with and support managers and senior leaders to:
Communicate the benefits of the program and success stories.
Provide recognition to individuals and specific units, departments, and locations.
Survey participants to capture feedback on programs, including satisfaction and suggestions.
Generate participation reports specific to unit, departments, or location.
Complete impact measures and reporting to include changes in health behavior and clinical parameters.
Complete cost benefits analysis (requires 2 to 3 years of data).
Opportunities and Resources
Although the number of employers with well being programs in the United States is growing, most employees are unaware of the offerings and associated benefits.
There is an opportunity to help employees connect to company resources. Reaching out and involving the families too is beneficial for the health of employees and their loved ones.